The theme of this campaign was to spread awareness about the need to plant trees for a healthier environment. On World Environment Day, a coconut seller was asked to sell his coconut water like he normally does. However, this came with a small twist. After the customer was done drinking the water, he was given another empty tender coconut, but with a sapling planted in it. This small gesture gave the campaign a very unique yet powerful touch. People understood the importance of greenery. The effect was very good and appreciated by everyone. From small kids to old people, everyone loved the idea and went home enlightened.